%0 Book %1 GVK537886001 %C Weinheim %D 2008 %E Brandmeyer, Klaus %E Pirck, Peter %E Pogoda, Andreas %E Prill, Christian %I WILEY-VCH %K Markenartikel Markenpolitik Marketing Produktdesign Werbeplanung %T Marken stark machen %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+537886001&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 978-3-527-50330-8

@book{GVK537886001, added-at = {2009-08-21T12:23:46.000+0200}, address = {Weinheim}, biburl = {https://www.bibsonomy.org/bibtex/2b8a56e64260019418d8e384db9e0a039/fbw_hannover}, edition = {1. Aufl.}, editor = {Brandmeyer, {Klaus} and Pirck, {Peter} and Pogoda, {Andreas} and Prill, {Christian}}, interhash = {d1b92b8109180c829cc2e76aff2ef27c}, intrahash = {b8a56e64260019418d8e384db9e0a039}, isbn = {978-3-527-50330-8}, keywords = {Markenartikel Markenpolitik Marketing Produktdesign Werbeplanung}, pagetotal = {202}, ppn_gvk = {537886001}, publisher = {WILEY-VCH}, subtitle = {Techniken der Markenführung}, timestamp = {2009-08-21T12:23:50.000+0200}, title = {Marken stark machen}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+537886001&sourceid=fbw_bibsonomy}, year = 2008 }