Article,
Merchants of Morality
Foreign Policy, (2002)
Abstract
How do a few Third World conflicts become international causes célèbres, while most remain isolated and unknown? Why, for instance, has there been so much recent attention to the Darfur crisis - but so little to ongoing conflict in the Democratic Republic of Congo, despite vastly more casualties in the latter than in the former? This article, a brief, popularized version of my new book, “The Marketing of Rebellion: Insurgents, Media, and International Activism,” rejects the view that those who gain such support are simply the lucky winners in a “global humanitarian lottery.” It also rejects the idea that there is a “meritocracy of suffering” in which the worst-off groups gain the most support. Instead, I argue that conflicts and the insurgent groups involved in them, face a Darwinian struggle for scarce media attention, NGO activism, and international concern. In this competition, the lion's share of resources go to the savviest, not the neediest.
