%0 Book %1 GVK334317703 %A Wind, Yoram %A Mahajan, Vijay %C Harlow %D 2002 %E Gunther, Robert E. %I Financial Times Prentice Hall %K Communication_in_marketing Consumer_behavior Internet Kommunikation Marketing Marketingstrategie Verbraucherverhalten %T Convergence marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+334317703&sourceid=fbw_bibsonomy %@ 0130650757

@book{GVK334317703, added-at = {2009-08-21T11:34:36.000+0200}, address = {Harlow}, author = {Wind, {Yoram} and Mahajan, {Vijay}}, biburl = {https://www.bibsonomy.org/bibtex/2780f49154d61d885bdbadcdd29885417/fbw_hannover}, editor = {Gunther, {Robert E.}}, interhash = {ea57e9f0c1276ccfa2bcd210b61c8623}, intrahash = {780f49154d61d885bdbadcdd29885417}, isbn = {0130650757}, keywords = {Communication_in_marketing Consumer_behavior Internet Kommunikation Marketing Marketingstrategie Verbraucherverhalten}, pagetotal = {XXVIII, 350}, ppn_gvk = {334317703}, publisher = {Financial Times Prentice Hall}, subtitle = {strategies for reaching the new hybrid consumer}, timestamp = {2009-08-21T11:43:28.000+0200}, title = {Convergence marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+334317703&sourceid=fbw_bibsonomy}, year = 2002 }