%0 Conference Proceedings %1 GVK270452389 %C Lancaster %D 1974 %E Lawrence, Raymond J. %I Univ. of Lancaster %K Marketing %T Marketing as a Non-American activity %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+270452389&sourceid=fbw_bibsonomy %@ 0901699314

@proceedings{GVK270452389, added-at = {2009-08-21T12:35:36.000+0200}, address = {Lancaster}, biburl = {https://www.bibsonomy.org/bibtex/2b017d7c0febd0d72612d0fbf393e3e74/fbw_hannover}, editor = {Lawrence, {Raymond J.}}, interhash = {eb65b63deaabe257b224e06e29b243fd}, intrahash = {b017d7c0febd0d72612d0fbf393e3e74}, isbn = {0901699314}, keywords = {Marketing}, pagetotal = {VI, 268}, ppn_gvk = {270452389}, publisher = {Univ. of Lancaster}, subtitle = {Marketing Education Group Conference}, timestamp = {2009-08-21T12:35:42.000+0200}, title = {Marketing as a Non-American activity}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+270452389&sourceid=fbw_bibsonomy}, year = 1974 }