Article,

The Importance of Forming a Marketing and Financial Strategy in Banking

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International Journal of Development and Public Policy, (2022)

Abstract

This article is devoted to the formation of marketing and financial strategies in the face of uncertainty in commercial banks. The study provides recommendations on the essence of marketing and financial strategy in the regional structures of commercial banks, the impact of the business plan on the bank's development strategy, improving the legal framework for the development and implementation of the Bank's development strategy.

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