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A framework for marketing management

. Prentice Hall, Upper Saddle River, NJ, 2. ed edition, (2003)

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Marketing management. The Prentice-Hall international series in marketing Prentice-Hall, Upper Saddle River, NJ, Millennium ed. edition, (2000)Principles of marketing, and . The Prentice Hall series in marketing Prentice Hall, Englewood Cliffs, NJ, 6. ed edition, (1994)Principles of marketing, and . Prentice Hall, Englewood Cliffs, NJ, 7. ed edition, (1996)Marketing decision making. Holt, Rinehart and Winston marketing series Holt, Rinehart and Winston, London u.a., Repr edition, (1975)Marketing-Management, and . Schäffer-Poeschel, Stuttgart, 8., vollst. neubearb. und erw. Aufl. edition, (1995)Strategic marketing for educational institutions, and . Prentice-Hall, Upper Saddle River, NJ u.a., 2. ed edition, (1995)Marketing insights from A to Z. Wiley, Hoboken, NJ, (2003)Strategic marketing for nonprofit organizations. Prentice-Hall, Englewood Cliffs, NJ, 3. ed. edition, (1987)Corporate social responsibility, and . Wiley, Hoboken, NJ u.a., (2005)Marketing-Management. Poeschel, Stuttgart, (1974)