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Disambiguation of "Sun, Yongqiang"

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Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation.

, , , , and . Comput. Hum. Behav., 26 (6): 1614-1624 (2010)

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Yongqiang Zhou

Yongqiang Liu

Yongqiang Li

Yongqiang Zhao

Yongqiang Wang

 

Other publications of authors with the same name

Bias effects, synergistic effects, and information contingency effects: Developing and testing an extended information adoption model in social Q&A., , , and . J. Assoc. Inf. Sci. Technol., 70 (12): 1368-1382 (2019)Persuasion Matters: Investigating the Role of Fear Appeal and Coping Appeal in Mobile Health Technology Adoption., and . PACIS, page 164. (2020)Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on Ad Recognition., , and . ICIS, page 176. Association for Information Systems, (2009)Implementation of GAMMA on a massively parallel computer., , , and . J. Comput. Sci. Technol., 12 (1): 29-39 (1997)Understanding sustained participation in transactional virtual communities., , and . Decis. Support Syst., 53 (1): 12-22 (2012)Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation., , , , and . Comput. Hum. Behav., 26 (6): 1614-1624 (2010)Optimizing Java Based Web Services by Partial Evaluation., , and . GCC (1), volume 3032 of Lecture Notes in Computer Science, page 1071-1074. Springer, (2003)Antecedents of employees' extended use of enterprise systems: An integrative view of person, environment, and technology., , and . Int. J. Inf. Manag., (2018)A value-justice model of knowledge integration in wikis: The moderating role of knowledge equivocality., , , and . Int. J. Inf. Manag., (2018)Game affordance, gamer orientation, and in-game purchases: A hedonic-instrumental framework., , and . Inf. Syst. J., 32 (6): 1097-1125 (2022)