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Affect and machine design: Lessons for the development of autonomous machines., , and . IBM Syst. J., 42 (1): 38-44 (2003)Twelve Issues for Cognitive Science.. Cogn. Sci., 4 (1): 1-32 (1980)Editorial., , and . Cogn. Sci., 5 (1): i-ii (1981)Human Information Processing: An Introduction to Psychology, and . Academic Press, New York, 2 edition, (1977)Emotional design.. Ubiquity, 2004 (January): 1 (2004)The Design of Everyday Things. Basic Books, New York, 2 edition, (2013)Design Rules Based on Analyses of Human Error.. Commun. ACM, 26 (4): 254-258 (1983)How Might People Interact with Agents.. Commun. ACM, 37 (7): 68-71 (1994)Do companies fail because their technology is unusable?. Interactions, 12 (4): 69 (2005)The way I see it - Simplicity is not the answer.. Interactions, 15 (5): 45-46 (2008)