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What Role Do Emotions Play for Brands in Online Customer Reviews?

, and . BIR, volume 261 of Lecture Notes in Business Information Processing, page 297-311. Springer, (2016)

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Emotions in Online Reviews to Better Understand Customers' Brand Perception.. BIS (Workshops), volume 263 of Lecture Notes in Business Information Processing, page 233-244. Springer, (2016)What Role Do Emotions Play for Brands in Online Customer Reviews?, and . BIR, volume 261 of Lecture Notes in Business Information Processing, page 297-311. Springer, (2016)