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Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies.

, , , and . Big Data, 3 (2): 90-102 (2015)

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Bid optimizing and inventory scoring in targeted online advertising., , , , , and . KDD, page 804-812. ACM, (2012)Scalable hands-free transfer learning for online advertising., , , , , and . KDD, page 1573-1582. ACM, (2014)Causally motivated attribution for online advertising., , , and . AdKDD@KDD, page 7:1-7:9. ACM, (2012)The Microsoft Academic Search challenges at KDD Cup 2013., , , , , , , and . IEEE BigData, page 1-4. IEEE Computer Society, (2013)Scalable supervised dimensionality reduction using clustering., , , , and . KDD, page 1213-1221. ACM, (2013)Bigger is Better, but at What Cost?Estimating the Economic Value of Incremental Data Assets., , and . Big Data, 2 (2): 87-96 (2014)The Microsoft academic search dataset and KDD Cup 2013., , , , , , , and . KDD Cup, page 1:1-1:6. ACM, (2013)Bring the Noise: Embracing Randomness Is the Key to Scaling Up Machine Learning Algorithms.. Big Data, 1 (2): 110-112 (2013)Pleasing the advertising oracle: Probabilistic prediction from sampled, aggregated ground truth., , , and . ADKDD@KDD, page 3:1-3:9. ACM, (2014)Explaining Classification Models Built on High-Dimensional Sparse Data., , , and . CoRR, (2016)