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The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?, and . (2013)Direct Marketing for Best-Agers: In Dialogue with Challenging Customers, and . Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport, Bock, Bad Honnef, (2011)The Impact of Missing Values on PLS Model Fitting, and . Challenges at the Interface of Data Analysis, Computer Science, and Optimization, Studies in Classification, Data Analysis, and Knowledge Organization, page 537-544. Berlin, Springer, (2012)