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Lexical Matching of Queries and Ads Bid Terms in Sponsored Search.

, and . SPIRE, volume 9954 of Lecture Notes in Computer Science, page 231-239. (2016)

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Modern information retrieval, , and . ACM press New York, (1999)Bias on the web and beyond: an accessibility point of view.. W4A, page 10:1. ACM, (2020)Searching the Web of Objects.. ICOODB, volume 6348 of Lecture Notes in Computer Science, page 6-7. Springer, (2010)Web Structure Mining, and . page 113--142. Springer Berlin Heidelberg, Berlin, Heidelberg, (2010)FA*IR: A Fair Top-k Ranking Algorithm., , , , , and . CIKM, page 1569-1578. ACM, (2017)The Shifting Landscape of Web Search and Mining: Past, Present, and Future., , , , and . WWW (Companion Volume), page 881. ACM, (2018)User generated content: how good is it?. WICOW, page 1-2. ACM, (2009)AI & Human Values - Inequalities, Biases, Fairness, Nudge, and Feedback Loops., , and . Reflections on Artificial Intelligence for Humanity, volume 12600 of Lecture Notes in Computer Science, Springer, (2021)Keyword Highlighting Improves Comprehension for People with Dyslexia., , and . PITR@EACL, page 30-37. Association for Computational Linguistics, (2014)Large-scale Contextual Query-to-Ad Matching and Retrieval System for Sponsored Search: (Abstract)., , , , and . WWW (Companion Volume), page 1253. ACM, (2015)