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Wissensnetzwerk Controlling im Förderprogramm "Neue Medien in der Bildung", and . Rostock, 2. Version edition, (2004)Entscheidungsorientiertes Marketing. Gabler-Lehrbuch Gabler, Wiesbaden, 1. Aufl edition, (2001)The Value of Enterprise Modelling: Towards a Service-centric Perspective., , , and . PoEM, volume 267 of Lecture Notes in Business Information Processing, page 299-306. Springer, (2016)Strategisches Marketing. Kohlhammer-Edition Marketing Kohlhammer, Stuttgart u.a., (1997)Strategisches Marketing. Kohlhammer-Edition Marketing Kohlhammer, Stuttgart u.a., 2., überarb. und erw. Aufl. edition, (2002)Digital transformation and possession attachment: examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies., , and . Electron. Commer. Res., 19 (2): 311-337 (2019)F & E und Marketing. Schriftenreihe Unternehmensführung und Marketing Gabler, Wiesbaden, (1987)Teilprojekt der Universität Rostock, and . Rostock, 2. Version edition, (2004)