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Consumer informedness and diverse consumer purchasing behaviors: Traditional mass-market, trading down, and trading out into the long tail.

, and . Electron. Commer. Res. Appl., 7 (1): 3-17 (2008)

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Structural Differences among firms: a Pote TiAl Source of Competitive Advantage ini the Application of 16yformation Technology.. ICIS, page 7. Association for Information Systems, (1987)Information technology and economic reorganizational., and . ICIS, page 341-361. Association for Information Systems, (1989)Efficiently Monitoring Relational Databases., and . ACM Trans. Database Syst., 4 (3): 368-382 (1979)Impactful Research on Transformational Information Technology: An Opportunity to Inform New Audiences., , , , and . MIS Q., 37 (2): 371-382 (2013)Adverse Self-Selection and the Changing Competitive Balance between Stock Exchanges and Off-Exchange Trading Venues., and . Int. J. Electron. Commer., 1 (3): 21-41 (1997)What Every Business Student Needs to Know About Information Systems., , , , , , , , , and 29 other author(s). Commun. Assoc. Inf. Syst., (2002)The Decoupling of Value Creation from Revenue: A Strategic Analysis of the Markets for Pure Information Goods., and . Inf. Technol. Manag., 4 (2-3): 259-287 (2003)The Sage System Architecture: A System for the Rapid Development of Graphics Interfaces for Decision Support., and . IEEE Computer Graphics and Applications, 5 (11): 38-50 (1985)Carrying your long tail: Delighting your consumers and managing your operations., and . Decis. Support Syst., 51 (4): 884-893 (2011)Limits to Interfirm Coordination through Information Technology: Results of a Field Study in Consumer Packaged Goods Distribution., and . J. Manag. Inf. Syst., 10 (1): 73-96 (1993)