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Competitive-component analysis: A new approach to calibrating asymmetric market-share models

, , and . Journal of Marketing Research, (1996)

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The analysis of price competition between corporate brands, and . International Journal of Research in Marketing, (2001)The analysis of three-way three-mode data: A program based on GAUSS, and . Advances in statistical software,Vol. 4., Gustav Fischer, Stuttgart - Jena - New York, (1994)Competitive-component analysis: A new approach to calibrating asymmetric market-share models, , and . Journal of Marketing Research, (1996)