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Essentials of services marketing

, and . The Dryden Press series in marketing Harcourt College Publ., Fort Worth, 2. ed edition, (2002)

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Essentials of services marketing, and . The Dryden Press series in marketing Harcourt College Publ., Fort Worth, 2. ed edition, (2002)Essentials of services marketing, and . The Dryden Press series in marketing Dryden, Fort Worth u.a., (1997)Marketing + MIS = e-service.. Commun. ACM, 46 (6): 53-55 (2003)Services marketing, and . Mason, Ohio u.a.: Thomson /South-Western, 3. ed., international student ed. edition, (2006)Managing services marketing, and . Dryden Press, Fort Worth, Tex. u.a., 4. ed edition, (1999)