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Special Interest Networks - eine Fallstudie am Beispiel von Netzathleten.de.

, , , , and . HMD Prax. Wirtsch., (2011)subsequently labeled as volume 48 number 6 by Springer.

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Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers' Purchase Decisions., , , and . ICIS, Association for Information Systems, (2013)Ökonomische Planung kundenorientierter IT-Investitionen - Ein modellbasierter Ansatz und seine Anwendung bei einem Finanzdienstleister., , , and . Wirtschaftsinformatik (2), volume 247 of books@ocg.at, page 265-274. Österreichische Computer Gesellschaft, (2009)The optimal level of CRM IT investments, , , and . 23 (1): 73--84 (2013)Social Shopping Communities als Geschäftsmodell für Social Shopping.. HMD Prax. Wirtsch., (2013)subsequently labeled as volume 50 number 4 by Springer.The optimal level of CRM IT investments - An economic model and its application at a financial services provider., , , and . Electron. Mark., 23 (1): 73-84 (2013)Soziale Netzwerke im Web - Chancen und Risiken im CRM von Unternehmen., , , and . Wirtschaftsinformatik Manag., 3 (3): 40-45 (2011)A critical review of centrality measures in social networks, , and . Business & Information Systems Engineering, 2 (6): 371--385 (2010)Eine kritische Analyse von Vernetzungsmaßen in sozialen Netzwerken., , and . Wirtschaftsinf., 52 (6): 367-382 (2010)