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Trial/awareness advertising decisions : A control problem with phase diagrams with non-stationary boundaries. Journal of Economic Dynamics and Control, (September 1983)Optimal Three-Part Tariff Plans., , , and . Operations Research, 65 (5): 1177-1189 (2017)Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion, , and . Journal of Marketing, 59 (1): 29--37 (January 1995)The Role of Within-Brand and Cross-Brand Communications in Competitive Growth, , and . Journal of Marketing, 73 (3): 19--34 (May 2009)Product Positioning Using Principles from the Self-Organizing Map., , and . ICANN, volume 2130 of Lecture Notes in Computer Science, page 457-463. Springer, (2001)Database Submission - The Evolving Social Network of Marketing Scholars., , , and . Marketing Science, 29 (3): 561-567 (2010)Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth, , and . Marketing Letters, (2001)New Product Diffusion Models in Marketing: A Review and Directions for Research, , and . Journal of Marketing, 54 (1): 1--26 (January 1990)http://www.jstor.org/view/00222429/ap040219/04a00020/0.On the existence of an arrow and a Bergson-Samuelson social welfare function.. Math. Soc. Sci., 3 (1): 1-7 (1982)Product Positioning Using a Self-Organizing Map and the Rings of Influence., , and . Decis. Sci., 44 (3): 431-461 (2013)