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Internationales Wertschöpfungsmanagement

, , and . Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Vahlen, München, (2004)

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Grundbegriffe des Marketing, and . Absatzwirtschaft Schäffer-Poeschel, Stuttgart, 5., aktualisierte, überarb. und erw. Aufl edition, (2001)Die Werbung der Unternehmung, and . Rororo-Studium Rowohlt, Reinbek bei Hamburg, (1980)EDV-gestütztes Marketing. Springer, Berlin u.a., (1987)Grundbegriffe des Marketing. Sammlung Poeschel Schäffer-Poeschel, Stuttgart, 3., durchges. Aufl edition, (1992)HandelsMonitor Spezial, , and . (2006)Handelsmanagement, and . Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Vahlen, München, (2001)Multifaceted determinants of online non-prescription drug information seeking and the impact on consumers' use of purchase channels., and . Health Informatics J., 18 (2): 95-110 (2012)Strategic retail management, , and . Gabler, Wiesbaden, 1. ed. edition, (2007)Handelsmonitor 2007/08, , and . (2008)Internationalisierungspotenziale für Verbundgruppen, , and . (2007)