Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
E. Brynjolfsson, Y. Hu, and D. Simester. Massachusetts Institute of Technology (MIT) - Sloan School of Management; National Bureau of Economic Research (NBER), Purdue University - Krannert School of Management, MIT Sloan School of Management, (2007)
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