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Status Quo des Kundenmanagement im kulturellen Bereich am Beispiel öffentlicher Theater in Deutschland

, , , and (Eds.) Schriftenreihe Marketing Management Univ., Inst. für Marketing & Management, Hannover, (2007)

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Die deutsche Versicherungswirtschaft, and . Schriftenreihe Marketing Management Univ., Inst. für Marketing Management, Hannover, (2006)Wachstumsorientierte Unternehmensberatung im Mittelstand, , and . Schriftenreihe Marketing, Management Inst. für Marketing & Management, Univ., Hannover, (2006)