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An integrated approach to interactive and personalized TV advertising, , and . Personalized TV 01, (2001)Investigating the Effectiveness of Persuasion Strategies on Recommender Systems., and . SMAP, page 94-97. IEEE, (2014)OR and the management of electronic services., , and . Eur. J. Oper. Res., 187 (3): 1296-1309 (2008)Complementarities between Information Governance and Big Data Analytics Capabilities on Innovation., , , and . ECIS, page 149. (2018)Consumer Responses to SMS Advertising: Antecedents and Consequences., , , , and . Int. J. Electron. Commer., 18 (1): 105-136 (2013)Operations Research and Recommender Systems., and . HCI (13), volume 8522 of Lecture Notes in Computer Science, page 579-589. Springer, (2014)The interplay of online shopping motivations and experiential factors on personalized e-commerce: A complexity theory approach., , , and . Telematics Informatics, 34 (5): 730-742 (2017)Effectiveness of interactive advertising presentation models., and . EuroITV, page 157-160. ACM, (2009)Applying Recommendation Techniques In Conventional Grocery Retailing., and . MCIS, page 135. Athens University of Economics and Business / AISeL, (2009)A hybrid approach for improving predictive accuracy of collaborative filtering algorithms., and . User Model. User-Adapt. Interact., 17 (1-2): 5-40 (2007)