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Optimierung der Kundenansprache und Kampagnenzielgruppen im Kampagnen-Management., , , and . GI Jahrestagung, volume P-154 of LNI, page 3775-3789. GI, (2009)Root causes affecting data quality in CRM., and . MKWI, page 1125-1136. Universitätsverlag Göttingen, (2010)Campaign Management of the Fourth Generation., , and . HICSS, page 1-9. IEEE Computer Society, (2009)