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Press-Conversation-Opinion-Action: An Introduction

, , and . Echoes of Gabriel Tarde: What We Know Better or Different 100 Years Later, USC Annenberg Press, Los Angeles, (2014)

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Introduction: Shoulders to Stand On, , , and . Canonic Texts in Media Research: Are There Any? Should There Be? How About These?, Polity, Cambridge, UK, (2003)Communication Research and the Image of Society: On the Convergence of Two Traditions. American Journal of Sociology, 65 (5): 435--440 (1960)Communications Research Since Lazarsfeld. Public Opinion Quarterly, (1987)Lazarsfeld's Map of Media Effects. International Journal of Public Opinion Research, 13 (3): 270--279 (2001)McLuhan: Where Did He Come From? Where Did He Disappear?, and . Canadian Journal of Communication, (1998)On Conceptualizing Media Effects. Studies in Communication, (1980)Persönlicher Einfluß und Meinungsbildung, and . Oldenbourg, München, (1962)Utilization of mass communication by the individual, , and . The Uses of Mass Communication, Sage Publications, Beverly Hills, (1974)Personal Influence: The Part Played by People in the Flow of Mass Communications, and . Transaction Publishers, (October 2005)The diffusion of innovation among physicians, , and . Sociometry, 20 (4): 253-270 (1957)