Author of the publication

Services marketing

. The Prentice Hall series in marketing Prentice-Hall Intern., New Jersy, N. J. u.a., 2. ed edition, (1991)

Please choose a person to relate this publication to

To differ between persons with the same name, the academic degree and the title of an important publication will be displayed. You can also use the button next to the name to display some publications already assigned to the person.

 

Other publications of authors with the same name

Cases in public and nonprofit marketing, and . Scientific Pr., Palo Alto, Calif., (1977)Services marketing. The Prentice Hall series in marketing Prentice-Hall Intern., New Jersy, N. J. u.a., 2. ed edition, (1991)Principles of service marketing and management, and . Prentice Hall, Upper Saddle River, NJ, 2.ed edition, (2001)Marketing challenges, and . McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., 2. ed edition, (1989)Services marketing. Prentice Hall international editions Prentice-Hall, London u.a., 3. ed edition, (1996)Problems in marketing, , and . McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., 6. ed edition, (1981)Services marketing. The Prentice-Hall series in marketing Prentice-Hall, Englewood Cliffs, N.J. u.a., (1984)Principles of service marketing and management, and . Prentice Hall, Upper Saddle River, NJ u.a., (1999)Managing services. Prentice-Hall u.a., Englewood Cliffs, NJ, 2. ed. edition, (1992)Services marketing, and . Pearson/Prentice Hall, Upper Saddle River, NJ, 6. ed edition, (2007)