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Marketing research, and . Wiley series in marketing Wiley, New York, NY u.a., 3. ed edition, (1986)Analysis for strategic market decisions. West Publ. Co., St. Paul, Minn. u.a., (1986)Essentials of marketing research, , and . Wiley, New York u.a., (1999)Marketing research, and . Wiley, New York, NY u.a., 4. ed edition, (1990)The market driven organization. Free Press, New York, (1999)Marketing research, , and . Wiley, New York u.a., 8. ed., internat. ed edition, (2004)Peripheral vision: sensing and acting on weak signals, and . Long Range Planning, 37 (2): 117--121 (2004)Is It Real? Can We Win? Is It Worth Doing? Managing Risk and Reward in an Innovation Portfolio. HBR Harvard Business Review, (December 2007)Marketing research, , and . Wiley, New York, NY u.a., 7. ed edition, (2001)