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The introduction strategy of the emerging online marketplace considering risk attitude and channel power.

, , and . Int. J. Gen. Syst., 49 (5): 470-496 (2020)

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Strategic introduction of the marketplace channel under dual upstream disadvantages in sales efficiency and demand information., , and . Eur. J. Oper. Res., 273 (3): 968-982 (2019)The introduction strategy of the emerging online marketplace considering risk attitude and channel power., , and . Int. J. Gen. Syst., 49 (5): 470-496 (2020)Uncertain random portfolio optimization model with tail value-at-risk., , and . Soft Comput., 26 (18): 9385-9394 (2022)Analysis of financing strategy in coopetition supply chain with opportunity cost., , and . Eur. J. Oper. Res., 305 (1): 85-100 (2023)Integration of development and advertising strategies for multi-attribute products under competition., , , and . Eur. J. Oper. Res., 300 (2): 490-503 (2022)Promotion Decisions Under Asymmetric Demand-Generation Information: Self-Operated, Online-Platform and Offline-Outlet Strategies., , , and . IEEE Trans. Fuzzy Syst., 27 (5): 928-942 (2019)The optimal sales format for green products considering downstream investment., , , and . Int. J. Prod. Res., 58 (4): 1107-1126 (2020)Promoting end-of-season product through online channel in an uncertain market., , , and . Eur. J. Oper. Res., 295 (3): 935-948 (2021)Strategic introduction of the marketplace channel under spillovers from online to offline sales., , and . Eur. J. Oper. Res., 267 (1): 65-77 (2018)Coopetition Strategy and Pricing Timing in an Outsourcing Supply Chain With Uncertain Operation Risks., , , and . IEEE Trans. Fuzzy Syst., 27 (5): 979-993 (2019)