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Reflections on a Decade of EJM and Marketing Scholarship: The Good, the Bad, and the Future

. European Journal of Marketing, 51 (11/12): 1774--1798 (2017)
DOI: 10.1108/EJM-09-2017-0599

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PERSPECTIVE - Organizational Cognitive Neuroscience., , and . Organ. Sci., 22 (3): 804-815 (2011)The effect of gender composition and pedagogical approach on major and non-major undergraduates biology students' achievement., , , , and . Interact. Learn. Environ., 31 (10): 7287-7319 (December 2023)Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers., and . Marketing Intelligent Systems Using Soft Computing, volume 258 of Studies in Fuzziness and Soft Computing, Springer, (2010)Reflections on a Decade of EJM and Marketing Scholarship: The Good, the Bad, and the Future. European Journal of Marketing, 51 (11/12): 1774--1798 (2017)Stereotypes of Taiwanese salespeople at the service interface., , and . Int. J. Serv. Technol. Manag., 14 (2/3): 217-232 (2010)Otherness and the actor network, and . American Behavioural Scientist, (1994)Exploring online consumer review-management response dynamics: A heuristic-systematic perspective., , , and . Decis. Support Syst., (February 2024)