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The adaptive decision maker, , and . New York: Cambridge University Press, (1993)The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions., , , , , and . Manag. Sci., 65 (7): 3353-3381 (2019)A componential analysis of cognitive effort in choice, , and . Organizational Behavior and Human Decision Processes, (1990)An information processing perspective on choice, , and . Decision making from a cognitive perspective, San Diego: Academic Press, (1995)Understanding contingent choice: a computer simulation approach., , , and . IEEE Trans. Syst. Man Cybern., 20 (2): 296-309 (1990)Findings - Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance., , and . Marketing Science, 27 (5): 903-921 (2008)Adaptive strategy selection in decision making, , and . Journal of Experimental Psychology: Learning, Memory, and Cognition, 14 (3): 534-552 (1988)Constructive Consumer choice processes, , and . Journal of Consumer Research, (1998)Correlation, Conflict and Choice, , , and . Journal of Experimental Psychology: Learning, Memory and Cognition, 19 (4): 931-951 (1993)Memory Factors in Consumer Choice: A Review. The Journal of Marketing, 43 (2): 37--53 (1979)