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Theory of the Avatar. (2003)Down with Dullness: Gaming the Academic Conference.. Inf. Soc., 29 (2): 66-70 (2013)A Test of the Law of Demand in a Virtual World: Exploring the Petri Dish Approach to Social Science., , , , , , , , and . Int. J. Gaming Comput. Mediat. Simulations, 1 (2): 1-16 (2009)On the Research Value of Large Games: Natural Experiments in Norrath and Camelot.. Games Cult., 1 (2): 163-186 (2006)Designer, Analyst, Tinker: How Game Analytics Will Contribute to Science., , and . Game Analytics, Maximizing the Value of Player Data, Springer, (2013)On Virtual Economies. (2002)Virtual Worlds: A First-Hand Account of Market and Society on the Cyberian Frontier, and . Social Science Research Network Working Paper Series, (December 2001)Constructing Arden: Life Inside the Machine., , , , , and . IEEE Multim., 15 (1): 4-8 (2008)As real as real? Macroeconomic behavior in a large-scale virtual world., , , , , , and . New Media Soc., 11 (5): 685-707 (2009)Heuristica: Designing a serious game for improving decision making., , , , , , , , , and 10 other author(s). IGIC, page 250-255. IEEE, (2013)