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Multipersonale Kaufentscheidungen. Neue betriebswirtschaftliche Forschung Gabler, Wiesbaden, (1994)Internationales Marketing, , and . Schäffer-Poeschel, Stuttgart, 4., überarb. und erw. Aufl edition, (2001)The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis., , and . Marketing Science, 32 (4): 533-553 (2013)Internationales Marketing, , and . Schäffer-Poeschel, Stuttgart, 2., überarb. und erw. Aufl edition, (1998)When does data envelopment analysis outperform a naïve efficiency measurement model?. Eur. J. Oper. Res., 192 (2): 647-657 (2009)Industriegütermarketing, , and . Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Vahlen, München, (1998)Sentence-Based Text Analysis for Customer Reviews., and . Marketing Science, 35 (6): 953-975 (2016)Explaining Preference Heterogeneity with Mixed Membership Modeling., , and . Marketing Science, 39 (2): 407-426 (2020)Übungsfälle und Lösungen, , and . Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Vahlen, München, (1998)Internationales Marketing, , and . Schäffer-Poeschel, Stuttgart, 5., überarb. Aufl. edition, (2003)