Author of the publication

Understanding Consumer Participation on Companies' Brand Microblogs.

, , and . MCETECH, volume 209 of Lecture Notes in Business Information Processing, page 125-137. Springer, (2015)

Please choose a person to relate this publication to

To differ between persons with the same name, the academic degree and the title of an important publication will be displayed. You can also use the button next to the name to display some publications already assigned to the person.

 

Other publications of authors with the same name

Compulsive Smartphone Use: The Roles of Flow, Reinforcement Motives, and Convenience., , , and . ICIS, Association for Information Systems, (2014)Understanding Consumer Participation on Companies' Brand Microblogs., , and . MCETECH, volume 209 of Lecture Notes in Business Information Processing, page 125-137. Springer, (2015)Examining the Effects of Perceived Enjoyment and Habit on Smartphone Addiction: The Role of User Type., , and . MCETECH, volume 209 of Lecture Notes in Business Information Processing, page 224-235. Springer, (2015)Halo Effect on the Adoption of Mobile Payment: A Schema Theory Perspective., , and . MCETECH, volume 209 of Lecture Notes in Business Information Processing, page 153-165. Springer, (2015)Examining the effects of motives and gender differences on smartphone addiction., , , , , and . Comput. Hum. Behav., (2017)Switching from hotels to peer-to-peer accommodation: an empirical study., , and . Inf. Technol. People, 32 (6): 1657-1678 (2019)How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model., , , , , and . HICSS, page 1-10. ScholarSpace / AIS Electronic Library (AISeL), (2017)Effect of Brand Pereffect of Brand Personality on Brand Loyalty in Companies' Microblogs., , and . PACIS, page 203. (2014)An empirical research of the factors affecting users to follow companies' microblogs., , , and . Int. J. Netw. Virtual Organisations, 14 (1/2): 129-145 (2014)Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market., , , , and . Int. J. Electron. Commer., 24 (3): 279-304 (2020)