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A Comparison of Two Process Tracing Methods for Choice Tasks., and . HICSS (4), page 86-97. IEEE Computer Society, (1996)Predictors of Online Buying Behavior., , and . Commun. ACM, 42 (12): 32-38 (1999)Preface to the Special Section on eBranding., and . Electron. Mark., 13 (3): 194-195 (2003)On the Depth and Dynamics of Online Search Behavior, , , , and . Management Science archive, 50 (3): 299--308 (2004)Correlation, Conflict and Choice, , , and . Journal of Experimental Psychology: Learning, Memory and Cognition, 19 (4): 931-951 (1993)Process models deserve process data, , and . Psychological Review, (2008)Methods may have changed, but hace the customers?. Financial Times, (August 2002)When Web pages influence choice: Effects of visual primes on experts and novices, and . Journal of Consumer Research, (2002)Cognitive lock-in and the power law of practice, , and . Journal of Marketing, (2003)Affect, generalization, and the perception of risk, and . Journal of Personality and Social Psychology, 45 (1): 20-31 (1983)