Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
F. Abel, N. Henze, и D. Krause. Web Information Systems and Technologies, 4th International
Conference, WEBIST 2008, Funchal, Madeira, Portugal, May
4-7, 2008, Revised Selected Papers, том 18 из Lecture Notes in Business Information Processing, стр. 199-213. Springer, (2008)
M. Atzmueller, J. Baumeister, и F. Puppe. Medical Data Analysis, Proc. 4th Intl. Symposium on Medical Data Analysis (ISMDA 2003), LNCS 2868, стр. 23-30. (2003)
M. Atzmueller, J. Baumeister, и F. Puppe. Artificial Intelligence in Medicine. Special Issue on Intelligent Data Analysis in Medicine, 37 (1):
19--30(2006)
M. Atzmueller, J. Baumeister, и F. Puppe. Medical Data Analysis, Proc. 4th Intl. Symposium on Medical Data Analysis (ISMDA 2003), LNCS 2868, стр. 23-30. (2003)
M. Atzmueller, J. Baumeister, и F. Puppe. Artificial Intelligence in Medicine. Special Issue on Intelligent Data Analysis in Medicine, 37 (1):
19--30(2006)
M. Atzmueller, J. Baumeister, и F. Puppe. Proc. 15th Intl. Conference on Applications of Declarative Programming and Knowledge Management (INAP 2004), стр. 203--213. Potsdam, Germany, (2004)
M. Atzmueller, J. Baumeister, и F. Puppe. Proc. 15th Intl. Conference on Applications of Declarative Programming and Knowledge Management (INAP 2004), стр. 203--213. Potsdam, Germany, (2004)
M. Atzmueller, S. Beer, и F. Puppe. Proc. 22nd International Florida Artificial Intelligence Research Society Conference (FLAIRS), accepted, стр. 372-377. AAAI Press, (2009)
M. Atzmueller, S. Beer, и F. Puppe. Proc. 22nd International Florida Artificial Intelligence Research Society Conference (FLAIRS), accepted, стр. 372-377. AAAI Press, (2009)
M. Atzmueller, и F. Puppe. Proc. 15th International Conference on Knowledge Engineering and Knowledge Management (EKAW 2006), 4248, стр. 318--325. (2006)
M. Atzmueller, и F. Puppe. Proc. 15th International Conference on Knowledge Engineering and Knowledge Management (EKAW 2006), 4248, стр. 318--325. (2006)
M. Atzmueller, F. Puppe, и H. Buscher. Proc. 10th International Workshop on Intelligent Data Analysis in Medicine and Pharmacology (IDAMAP-2005), стр. 46--51. Aberdeen, Scotland, (2005)
M. Atzmueller, F. Puppe, и H. Buscher. Proc. 10th International Workshop on Intelligent Data Analysis in Medicine and Pharmacology (IDAMAP-2005), стр. 46--51. Aberdeen, Scotland, (2005)
M. Atzmueller, F. Puppe, и H. Buscher. Proc. 19th International Joint Conference on Artificial Intelligence (IJCAI-05), стр. 647--652. Edinburgh, Scotland, (2005)
M. Atzmueller, F. Puppe, и H. Buscher. Proc. 19th International Joint Conference on Artificial Intelligence (IJCAI-05), стр. 647--652. Edinburgh, Scotland, (2005)
R. Baeza-Yates, и A. Tiberi. KDD '07: Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining, стр. 76--85. New York, NY, USA, ACM, (2007)
S. Banu, D. Uma, M. Ashfaque, и Q. Ahmed. International Journal on Recent and Innovation Trends in Computing and Communication, 3 (3):
1278--1285(марта 2015)
J. Baumeister, M. Atzmueller, и F. Puppe. Advances in Case-Based Reasoning, том 2416 из LNAI, стр. 28-42. (2002)Proc. 6th European Conference on Case-Based Reasoning (ECCBR 2002).
J. Baumeister, M. Atzmueller, и F. Puppe. Advances in Case-Based Reasoning, том 2416 из LNAI, стр. 28-42. (2002)Proc. 6th European Conference on Case-Based Reasoning (ECCBR 2002).
B. Berendt, A. Hotho, и G. Stumme. Web Semantics: Science, Services and Agents on the World Wide Web, 8 (2-3):
95 - 96(2010)Bridging the Gap--Data Mining and Social Network Analysis for Integrating Semantic Web and Web 2.0; The Future of Knowledge Dissemination: The Elsevier Grand Challenge for the Life Sciences.
B. Berendt, A. Hotho, и G. Stumme. Web Semantics: Science, Services and Agents on the World Wide Web, 8 (2-3):
95 - 96(2010)Bridging the Gap--Data Mining and Social Network Analysis for Integrating Semantic Web and Web 2.0; The Future of Knowledge Dissemination: The Elsevier Grand Challenge for the Life Sciences.
B. Berendt, A. Hotho, и G. Stumme. Web Semantics: Science, Services and Agents on the World Wide Web, 8 (2-3):
95 - 96(2010)Bridging the Gap--Data Mining and Social Network Analysis for Integrating Semantic Web and Web 2.0; The Future of Knowledge Dissemination: The Elsevier Grand Challenge for the Life Sciences.
B. Berendt, A. Hotho, и G. Stumme. Web Semantics: Science, Services and Agents on the World Wide Web, 8 (2-3):
95 - 96(2010)Bridging the Gap--Data Mining and Social Network Analysis for Integrating Semantic Web and Web 2.0; The Future of Knowledge Dissemination: The Elsevier Grand Challenge for the Life Sciences.
J. Choi, A. Khlif, и E. Epure. Proceedings of the 1st Workshop on NLP for Music and Audio (NLP4MusA), стр. 23--27. Online, Association for Computational Linguistics, (2020)
J. Choi, A. Khlif, и E. Epure. Proceedings of the 1st Workshop on NLP for Music and Audio (NLP4MusA), стр. 23--27. Online, Association for Computational Linguistics, (2020)
F. Dau. Proceedings of the 19th International Conference on Conceptual Structures (ICCS 2011), том 6828 из Lecture Notes in Computer Science, стр. 1-18. Springer, (2011)
A. Dridi, S. Sassi, и S. Faiz. 2017 IEEE/ACS 14th International Conference on Computer Systems and Applications (AICCSA), стр. 1421-1428. (октября 2017)
R. Farrell, S. Liburd, и J. Thomas. Proceedings of the 13th international World Wide Web conference on
Alternate track papers & posters, стр. 162--169. New York, NY, USA, ACM, (2004)