We need designers who understand that learning comes from experience, practice, conversations and reflection, and are prepared to move away from massaging content into what they see as good instructional design. Designers need to get off the content bus and start thinking about, using, designing and exploiting learning environments full of experiences and interactivity.
Jonas Löwgren is professor of interaction design at Malmö University, Sweden. He specializes in new media, interactive visualization and design theory of the digital materials.