(mobile) microblogging offers great possibilities for advertising (includes a good example) [--> but we will need business intelligence and data mining technology to take the advance]
SMOB is a distributed / decentralised microblogging system built on RDF and Semantic Web technologies, mainly SIOC and FOAF. Currently, we have simple prototypes of a publishing and an aggregating service, less than 100 lines of PHP code each.
The Semantic Web, a knowledge-centric model for the Web's future, supplements human-readable documents and XML message formats with data that can be understood and processed by machines. SPARQL Protocol and RDF Query Language (SPARQL) is to the semantic Web as SQL is to a relational database. It allows applications to make sophisticated queries against distributed RDF databases, and is widely supported by many competing frameworks. This tutorial demonstrates its use through the example of a team tracking and journaling system for a virtual company.
Herwig, J., Kittenberger, A., Nentwich, M. und Schmirmund, J., 2009, Microblogging und die Wissenschaft. Das Beispiel Twitter. Steckbrief 4 im Rahmen des Projekts "Interactive Science". ITA-Reports, Nr. a52-4 hrsg. v. Institut für Technikfolgen-Abschätzung, Wien: ITA
"SMOB is a distributed / decentralised microblogging system built on RDF and Semantic Web technologies, mainly SIOC and FOAF. Currently, we have simple prototypes of a publishing and an aggregating service, less than 100 lines of PHP code each."
D. Zhao, and M. Rosson. Workshop on Social Networking in Organizations, November 9, 2008, San Diego, (2008)File: http://research.ihost.com/cscw08-socialnetworkinginorgs/papers/zhao_cscw08_workshop.pdf.
K. Borau, C. Ullrich, J. Feng, and R. Shen. Advances in Web Based Learning - ICWL 2009, 8th International Conference, Aachen, Germany, August 19-21, 2009. Proceedings, volume 5686 of Lecture Notes in Computer Science, page 78-87. Springer, (2009)
A. Java, X. Song, T. Finin, and B. Tseng. WebKDD/SNA-KDD '07: Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis, page 56--65. New York, NY, USA, ACM, (2007)
B. Krishnamurthy, P. Gill, and M. Arlitt. WOSP '08: Proceedings of the first workshop on Online social networks, page 19--24. New York, NY, USA, ACM, (2008)
S. Gaonkar, J. Li, R. Choudhury, L. Cox, and A. Schmidt. MobiSys '08: Proceeding of the 6th international conference on Mobile systems, applications, and services, page 174--186. New York, NY, USA, ACM, (2008)