"Scenarios transform information into perceptions... It is a creative experience that generates an 'Aha!' ... and leads to strategic insights beyond the mind's previous reach." - Pierre Wack
Scenario thinking is a tool for motivating people to challenge the status quo, or get better at doing so, by asking "What if?" Asking "What if?" in a disciplined way allows you to rehearse the possibilities of tomorrow.
J. Whittle, and J. Schumann. ICSE '00: Proceedings of the 22nd international conference on Software engineering, page 314--323. New York, NY, USA, ACM Press, (2000)
M. Zhang, and K. Chakrabarti. Proceedings of the 2013 ACM SIGMOD International Conference on Management of Data, page 145--156. New York, NY, USA, ACM, (2013)