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A RECENT media article by Plantation Industries and Commodities Minister Datuk Datuk Seri Mah Siew Keong brought the issue of “No Palm Oil” labels to wider attention. The article, “Ethical Labelling: The Way to Go”, highlighted Denmark-based Arla Foods’ use of “No Palm Oil” labels in Malaysia.
D. Sohn, and J. Leckenby. Journal of Communication, 57 (3):
435--449(September 2007)*
1 School of Mass Communications, The University of South Florida, Tampa, FL 33620
2 Department of Advertising, The University of Texas at Austin, Austin, TX 78712.