researching... "consumption practices that constitute consumer culture in both developed and developing economies, and the role of advertising in the development of brands"
This is a guide to the BCG Matrix, a well-known portfolio management tool which was developed by the Boston Consulting Group in the 1970s Free registration required
explains customer relationship management (CRM) can be used to learn more about customers' needs and behaviours in order to develop stronger relationships with them.
an international collaborative research group that focuses on contemporary marketplace cultures and the changing practices of consumption and production in the global mediascape