The new information technology has changed the environment in which companies and consumers co-exist, and the consumers are no longer passive recipients of information and brand value (Christodoulides, 2009; Rowley, 2004). Internet has made the one-to-many communication obsolete and it has been replaced by a many-to-many communication, where the consumers actively engage in conversation with each other and the company (Christodoulides, 2009).
From leadership skills, to consumer awareness and entrepreneurship. There is a wide range of projects taking place across the world to make fairness the new normal. To date, we have implemented more than 150 programmes.