Sito istituzionale ADM Associazione Distribuzione Moderna, rappresenta le aziende della distribuzione nei rapporti con la produzione. Presidente Francesco Pugliese, rapporti di filiera, Marca del distributore, Convegno Marca, Master, efficienza logistica e di filiera, GS1 Italy | Indicod-Ecr
The new information technology has changed the environment in which companies and consumers co-exist, and the consumers are no longer passive recipients of information and brand value (Christodoulides, 2009; Rowley, 2004). Internet has made the one-to-many communication obsolete and it has been replaced by a many-to-many communication, where the consumers actively engage in conversation with each other and the company (Christodoulides, 2009).