%0 Conference Paper %1 conf/www/RossoJ10 %A Rosso, Mark A. %A Jansen, Bernard J. %B WICOW %D 2010 %E Tanaka, Katsumi %E Zhou, Xiaofang %E Zhang, Min %E Jatowt, Adam %I ACM %K dblp %P 27-34 %T Smart marketing or bait & switch: competitors' brands as keywords in online advertising. %U http://dblp.uni-trier.de/db/conf/www/wicow2010.html#RossoJ10 %@ 978-1-60558-940-4

@inproceedings{conf/www/RossoJ10, added-at = {2018-11-06T00:00:00.000+0100}, author = {Rosso, Mark A. and Jansen, Bernard J.}, biburl = {https://www.bibsonomy.org/bibtex/2d75c6235785a8edc5be070074efd0799/dblp}, booktitle = {WICOW}, crossref = {conf/www/2010wicow}, editor = {Tanaka, Katsumi and Zhou, Xiaofang and Zhang, Min and Jatowt, Adam}, ee = {https://doi.org/10.1145/1772938.1772946}, interhash = {0d9fb2ecb75e5eeb2ee4078801fd58ce}, intrahash = {d75c6235785a8edc5be070074efd0799}, isbn = {978-1-60558-940-4}, keywords = {dblp}, pages = {27-34}, publisher = {ACM}, timestamp = {2024-04-09T12:52:30.000+0200}, title = {Smart marketing or bait & switch: competitors' brands as keywords in online advertising.}, url = {http://dblp.uni-trier.de/db/conf/www/wicow2010.html#RossoJ10}, year = 2010 }