The psychology of survey response
Cambridge University Press, Cambridge, U.K.; New York, (2000)Abstract
"This book examines the complex psychological processes involved in answering different types of survey questions. It proposes a theory about how respondents answer questions in surveys, reviews the relevant psychological and survey literatures, and traces out the implications of the theories and findings for survey practice." "The Psychology of Survey Response will appeal to (1) social psychologists, political scientists, and others who study public opinion or who use data from public opinion surveys; (2) cognitive psychologists and other researchers who are interested in everyday memory and judgment processes; and (3) survey researchers, methodologists, and statisticians who are involved in designing and carrying out surveys."--Jacket.
