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%0 Book Section
%1 WaC09a
%A Wagner, R.
%B Encyclopedia of Business in Today's World
%C Thousand Oaks
%D 2009
%E Wankel, Charles
%I Sage
%K 2009 Direktmarketing_im_Wandel contributions myown
%P 141-142
%T Best Buy
%U http://books.google.com/books?id=tG589-fsj1gC&lpg=PP1&hl=de&pg=PT205#v=onepage&q=&f=false