%0 Book %1 GVK025760076 %A Kerin, Roger A. %A Peterson, Robert A. %C Boston, Mass. u.a. %D 1987 %I Allyn and Bacon %K imported %T Strategic marketing problems %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025760076&sourceid=fbw_bibsonomy %7 4. ed %@ 0205103332

@book{GVK025760076, added-at = {2009-08-21T09:49:34.000+0200}, address = {Boston, Mass. [u.a.]}, author = {Kerin, {Roger A.} and Peterson, {Robert A.}}, biburl = {https://www.bibsonomy.org/bibtex/2789bf563c175c42faaf9170668cb0a22/fbw_hannover}, edition = {4. ed}, interhash = {494f4b5aa40d3c5f67956907df2faa85}, intrahash = {789bf563c175c42faaf9170668cb0a22}, isbn = {0205103332}, keywords = {imported}, pagetotal = {XV, 735}, ppn_gvk = {025760076}, publisher = {Allyn and Bacon}, subtitle = {cases and comments}, timestamp = {2009-08-21T09:53:33.000+0200}, title = {Strategic marketing problems}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025760076&sourceid=fbw_bibsonomy}, year = 1987 }