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Marketing research. Business Publ., Plano, Tex., (1982)Strategic marketing problems, and . Allyn and Bacon, Boston, Mass. u.a., 4. ed edition, (1987)Strategic marketing problems, and . Allyn and Bacon, Boston, Mass. u.a., (1978)Heterogeneity in the US gig economy with a focus on gender.. Int. J. Appl. Decis. Sci., 15 (3): 365-384 (2022)Measuring source, affiliation, and permission likelihood of consumer confusion in trademark infringement litigation., , and . Int. J. Appl. Decis. Sci., 17 (2): 182-205 (2024)Hispanic Ethnicity and Media Behavior, and . Journal of Advertising Research, (June 2008)doi: 10.2501/S0021849908080227.Self-efficacy beliefs and direct selling sales performance., , and . Int. J. Appl. Decis. Sci., 13 (4): 448-463 (2020)