Abstract
Critics have accused public relations practitioners of providing materials
to journalists that promote an environmental backlash agenda and
lack news value. This content analysis study compares two types of
information subsidies provided to members of the Society of Environmental
Journalists: public relations materials mailed to members and news
tipsheets put together by SEJ for the use of their members. Results
suggest that although the critics’ charges have some merit, the preponderance
of materials promoting a backlash agenda stem from just a few public
relations sources. Additionally, although the news tipsheets possessed
more overall news value, the public relations materials possessed
more overall
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