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%0 Book
%1 GVK266739180
%A Bateson, John E. G.
%A Hoffman, K. Douglas
%C Fort Worth, Tex. u.a.
%D 1999
%I Dryden Press
%K Dienstleistung Management Marketing Service_industries
%T Managing services marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+266739180&sourceid=fbw_bibsonomy
%7 4. ed
%@ 0030225191