%0 Book %1 GVK266739180 %A Bateson, John E. G. %A Hoffman, K. Douglas %C Fort Worth, Tex. u.a. %D 1999 %I Dryden Press %K Dienstleistung Management Marketing Service_industries %T Managing services marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+266739180&sourceid=fbw_bibsonomy %7 4. ed %@ 0030225191

@book{GVK266739180, added-at = {2009-08-21T11:04:17.000+0200}, address = {Fort Worth, Tex. [u.a.]}, author = {Bateson, {John E. G.} and Hoffman, {K. Douglas}}, biburl = {https://www.bibsonomy.org/bibtex/28439b5e9c9573375b7c85fd72a96731d/fbw_hannover}, edition = {4. ed}, interhash = {729b09ee695b99ed59e3df5c87d98f63}, intrahash = {8439b5e9c9573375b7c85fd72a96731d}, isbn = {0030225191}, keywords = {Dienstleistung Management Marketing Service_industries}, pagetotal = {XXVI, 471}, ppn_gvk = {266739180}, publisher = {Dryden Press}, subtitle = {text and readings}, timestamp = {2009-08-21T11:20:09.000+0200}, title = {Managing services marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+266739180&sourceid=fbw_bibsonomy}, year = 1999 }