%0 Journal Article %1 journals/mktsci/DesaiBLS12 %A Desai, Preyas S. %A Bell, David %A Lilien, Gary L. %A Soberman, David %D 2012 %J Marketing Science %K dblp %N 1 %P 1-3 %T Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci31.html#DesaiBLS12 %V 31

@article{journals/mktsci/DesaiBLS12, added-at = {2012-09-13T00:00:00.000+0200}, author = {Desai, Preyas S. and Bell, David and Lilien, Gary L. and Soberman, David}, biburl = {https://www.bibsonomy.org/bibtex/2459b1febc1e10c22c4b645b6d9f53216/dblp}, ee = {http://dx.doi.org/10.1287/mksc.1110.0697}, interhash = {74ae40d7545fc91794e4a01b2dc6bdae}, intrahash = {459b1febc1e10c22c4b645b6d9f53216}, journal = {Marketing Science}, keywords = {dblp}, number = 1, pages = {1-3}, timestamp = {2012-09-14T11:34:15.000+0200}, title = {Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci31.html#DesaiBLS12}, volume = 31, year = 2012 }